About Us

Green Side Up Vertical Farming, founded in 2022 by Alaric Overbey and Mitchell Bryant, is a pioneer in urban agriculture and sustainable urban development. Our mission is to reshape the way cities grow and thrive by focusing on urban agriculture, urban development, and the creation of vibrant community ecosystems through food.

Driven by Alaric Overbey's background in data center optimization and a deep concern for "food insecurity," Green Side Up Vertical Farming was founded to address the nationwide issue of "food deserts." We utilize the power of vertical farming and related technologies, emphasizing community empowerment to transform these areas into bio-productive communities of vertical agriculturists. Our scalable approach is designed to provide fresh, cost-effective, and locally grown produce to those in need, reducing nutrient loss during transport and contamination risk. Green Side Up Vertical Farming is more than a company; it's a movement that invites you to join us in cultivating a greener, more connected, and sustainable future for all.

About Us

Green Side Up Vertical Farming, founded in 2022 by Alaric Overbey and Mitchell Bryant, is a pioneer in urban agriculture and sustainable urban development. Our mission is to reshape the way cities grow and thrive by focusing on urban agriculture, urban development, and the creation of vibrant community ecosystems through food.

Driven by Alaric Overbey's background in data center optimization and a deep concern for "food insecurity," Green Side Up Vertical Farming was founded to address the nationwide issue of "food deserts." We utilize the power of vertical farming and related technologies, emphasizing community empowerment to transform these areas into bio-productive communities of vertical agriculturists. Our scalable approach is designed to provide fresh, cost-effective, and locally grown produce to those in need, reducing nutrient loss during transport and contamination risk. Green Side Up Vertical Farming is more than a company; it's a movement that invites you to join us in cultivating a greener, more connected, and sustainable future for all.

Meet Our Team!

Mitchell Bryant

Co-Founder and Chief Executive Officer (CEO)

Chef “MitchEarl” Bryant is a well-respected husband, community advocate, Executive Director (Las Vegas, Nevada), and Co-Founder of Youth Outdoor Unity. He was raised in a vulnerable community North of Downtown, Houston, Texas. Although, his community was rich in western traditions, and denoted a distinctive culture most eminent for community gardens and farmers’ markets. It, however, was a food desert, that also lacked access to human welfare necessities, adequate education, and career aspirations. He and his younger brother were forced to attend schools approximately 45 miles outside of their local community, the commute was ruinous to learning efficiency. Over time, such life vicissitudes strengthen his resolve to mitigate the disproportions that exacerbate disparity impacts on vulnerable communities. Meticulously, he derived a moral purpose, improve prevention through nutrition, attract youth to alternative ways of learning in their local community, and immensely inspire children to explore a plethora of disciplines and careers that may be uncharacteristic in their neighborhood. Mitchell’s admiration for civil service moved him to Las Vegas, Nevada where he established reputable partnerships with Clark ISD, private nonprofits, and public officials to prevent deprivation and improve learning outcomes for underserved students. He implemented learning initiatives with an integrated approach that went beyond STEM, and STEAM(d) into motion programs that have ‘Turned the Art of Living into Lifestyles.’ Mitchell recognized that most youths lived in food deserts as he did, and lacked access to his mottled slogan ‘Fresh’ produce and nutrition in their daily diets. In response to their needs and influence by his neighborhood’s culture and purpose, in 2018, Mitchell developed a vertical farming concept, ‘GreenSideUp’. The ingenuity is to innovatively farm food for urban communities that would not only answer food insecurity but also serve as an experiential learning and economic initiative for youth and young adults including private and public sectors. To sustain the leadership and integrity of the program(s) he recently received a culinary art degree from the renowned Auguste Escoffier School of Culinary Arts, where he is continuing academia in Food Science. Chef MitchEarl was recently inducted into the Presidents list within the culinary art institution. In addition, he holds unique partnerships with local grocery markets, restaurants, food, and meat distribution companies, and with the University of Nevada Las Vegas regarding plant research and distribution of micro-vertical farming systems.

Mitchell Bryant

Co-Founder and Chief Executive Officer

Chef “MitchEarl” Bryant is a well-respected husband, community advocate, Executive Director (Las Vegas, Nevada), and Co-Founder of Youth Outdoor Unity. He was raised in a vulnerable community North of Downtown, Houston, Texas. Although, his community was rich in western traditions, and denoted a distinctive culture most eminent for community gardens and farmers’ markets. It, however, was a food desert, that also lacked access to human welfare necessities, adequate education, and career aspirations. He and his younger brother were forced to attend schools approximately 45 miles outside of their local community, the commute was ruinous to learning efficiency.
Over time, such life vicissitudes strengthen his resolve to mitigate the disproportions that exacerbate disparity impacts on vulnerable communities. Meticulously, he derived a moral purpose, improve prevention through nutrition, attract youth to alternative ways of learning in their local community, and immensely inspire children to explore a plethora of disciplines and careers that may be uncharacteristic in their neighborhood.

Mitchell’s admiration for civil service moved him to Las Vegas, Nevada where he established reputable partnerships with Clark ISD, private nonprofits, and public officials to prevent deprivation and improve learning outcomes for underserved students. He implemented learning initiatives with an integrated approach that went beyond STEM, and STEAM(d) into motion programs that have ‘Turned the Art of Living into Lifestyles.’
Mitchell recognized that most youths lived in food deserts as he did, and lacked access to his mottled slogan ‘Fresh’ produce and nutrition in their daily diets. In response to their needs and influence by his neighborhood’s culture and purpose, in 2018, Mitchell developed a vertical farming concept, ‘GreenSideUp’. The ingenuity is to innovatively farm food for urban communities that would not only answer food insecurity but also serve as an experiential learning and economic initiative for youth and young adults including private and public sectors.
To sustain the leadership and integrity of the program(s) he recently received a culinary art degree from the renowned Auguste Escoffier School of Culinary Arts, where he is continuing academia in Food Science. Chef MitchEarl was recently inducted into the Presidents list within the culinary art institution. In addition, he holds unique partnerships with local grocery markets, restaurants, food, and meat distribution companies, and with the University of Nevada Las Vegas regarding plant research and distribution of micro-vertical farming systems.

Alaric Overbey

Co-Founder and Chief Operating Officer (COO)

With a background in data center optimization and backup systems, In 2015, after experience the reality of "food insecurity" in South Dallas, Alaric Overbey began working on a solution to address the so called "food desert" epidemic in America by utilizing vertical farming and all of its related technologies. The Green Side Up Vertical Farming methodology is based on the empowerment of the community to reverse engineer these "food deserts" and "food swamps" into bio productive communities of vertical agriculturist that not only grow food locally but also teaches the next generation to grow its own food in innovative methods. While "food insecurity" is a problem, we are focused on the solution, which is securing the food. As vertical farms can be scaled, they can be established in food deserts areas to provide fresh and healthy food locally, at a reduced cost to those who have the highest need. Growing produce locally reduces nutrient loss during transport and reduces contamination risk. Vertical farming, if done correctly, can be a healthy and sustainable solution to those that live in food desert areas.

Alaric Overbey

Co-Founder and Chief Operating Officer

With a background in data center optimization and backup systems, In 2015, after experience the reality of "food insecurity" in South Dallas, Alaric Overbey began working on a solution to address the so called "food desert" epidemic in America by utilizing vertical farming and all of its related technologies. The Green Side Up Vertical Farming methodology is based on the empowerment of the community to reverse engineer these "food deserts" and "food swamps" into bio productive communities of vertical agriculturist that not only grow food locally but also teaches the next generation to grow its own food in innovative methods. While "food insecurity" is a problem, we are focused on the solution, which is securing the food.

As vertical farms can be scaled, they can be established in food deserts areas to provide fresh and healthy food locally, at a reduced cost to those who have the highest need. Growing produce locally reduces nutrient loss during transport and reduces contamination risk. Vertical farming, if done correctly, can be a healthy and sustainable solution to those that live in food desert areas.